Angelica di Gaeta
Angelica di Gaeta, founder and designer of A di GAETA, merges her studies in product design at Central Saint Martins and her fifteen year experience in the fashion and luxury industry to develop her own concept of modular footwear, blending fashion and functionality to create designs that can be constantly renewed and transformed.
“Women today have tight schedules and busy routines. There is the need for quick and easy products, that help women embrace life with strength and poise. Our adaptable products coach women to express themselves, styling each shoe in a range of ways that fits different situations, whilst supporting an ethical way of shopping.”
Moving beyond mainstream concepts of fashion and driven by the idea to create something authentic, unseasonal and less trend-driven, Angelica recognizes the need for a design concept that has practicality and desirability as requirements.
Her user-centred approach brings her to study attentively the lifestyles and routines of modern women, in order to fully understand how to accommodate their wishes and needs.
An artisan angel
The A di GAETA logo is an artisan angel figure. The symbol was taken from Angelica’s dearest heirloom — a ring passed on to her by her grandmother, where this silhouette is engraved in an amber-coloured stone, represented in the shoes lining and sole colour.
The artisan-angel has become the brand’s signature because of its two figurative elements: the angel figure represents the designer’s name, which derives from the word “angel”, and the silhouette holding the hammer stands for the brand’s valuable craftsmanship skills.
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